How much would you be willing to invest in a non-visible art? Well, a majority of people would give a wide berth to any investment idea whose return on investment is unclear.
However, a lady known as Davidson decided to swim against the tide! She invested a massive $10,000 in a non-visible art! That’s confusing, right?
Well, let’s break it down for you.
What is Non-Visible Art?
Perhaps you should first decipher what this lady invested her money in before developing skepticism. And yes, just like the word suggests, non-visible art is an art that has not yet been created.
It’s only imagined!
Brief History of Non-Visible Art
Art is undoubtedly one of the most satisfying ways of expressing feelings and emotions. Since time immemorial, art has been used to exemplify the beliefs and culture of various communities in the world.
Recently, James Franco, an actor, epitomized the concept of non-visible art after he endorsed The Museum of Non-Visible Art. The project’s focus is to promote artists who only possess imagined work and link them with potential buyers.
Fresh Air Non-Visible Art
Fresh Air is the non-visible art that Aimee Davidson bought at $10,000. In return, she got a card that she could hang on her wall to represent the invisible art.
But why would anyone buy a non-visible art?
Well, Davidson says that she bought Fresh Air Art due to its perfect representation of the activities she undertakes as a producer at New Media. She opines that the art highlights the role of social media in developing various aspects of art.
The You-Commerce Concept
Davidson has developed a concept called the “you-commerce” whose primary goal is to encourage marketing and monetization of skills, persona, and other products using social media.
As such, purchasing non-visible arts is one of the ways she has adapted to enable artists to optimize the power of social media.
Here is her straightforward answer as to why she purchased the art:
“I wanted to put my money where my mouth is”
Paste Magazine described the piece as a unique piece that would breathe endless life into Davidson’s career.
The fresh air has the potential to rejuvenate the producer. While it is non-visible, she can always imagine the fresh air from the mountains and get the energy to handle her assignments.
Did Davidson Make A Wise Decision?
Well, any individual invests in what they believe is valuable. Fresh air art may be invisible but it certainly means a lot to Davidson!
If it didn’t, she wouldn’t have bought it at an incredible price of $10,000